FORM IN
MOTION.

From a single mark to a national campaign, my practice moves between identity, image and experience. Logos become brands; brands extend into print, digital, business cards, invitations and beautifully considered correspondence.

Alongside independent and in-house studio work, my experience spans TikTok and L’Oréal, campaigns for the 2024 UK General Election and 2024 London Mayoral Election, and promotion surrounding the 2024 Wicked Movie in Manhattan, New York. Across every scale, the approach remains the same: considered, culturally aware and visually distinctive.